Thursday, February 9, 2012

Pura Vida = Pure Life

The phrase Pura Vida refers to Pure Life in Spanish. Enjoying life slowly, celebrating good fortune, and not taking anything for granted embodies the Pura Vida Lifestyle.

"Pumped Up Kicks" $5.00
When two young men were vacationing in Costa Rica after their college graduation, they happened to stumble upon a struggling bracelet vendor on the street. They loved the bracelets that were simple and full of color, which captured the essence of their journey. They asked the vendor to make 400 bracelets for them to bring back to the US. They sold the bracelets at $5 a piece and soon realized that these bracelets were more than your everyday bracelets, they were a movement.

Pura Vida Bracelets are each simple, unique, hand-made pieces that have a great story behind them. Every bracelet purchased helps provide full time jobs for local artisans in Costa Rica. Pura Vida is also a member of One Percent for the Planet and donates a portion of its proceeds to the surf rider foundation, a grassroots foundation dedicated to cleaning up beaches and oceans around the world. A number of the bracelets teamed up with charities and causes, such as Stop Bullying Awareness, Anti-Rape Awareness, US Army, Our Forgotten Warriors, and numerous Cancer Awareness to name a few. They donate a fraction of the profit to the charity (usually $1).

What started as a relaxing vacation turned into a booming business for four men. They are now being sold in over 700 retail locations nationwide. Each one has a unique and different color combination so coming across people with the same one as you will be difficult. So, if you feel like being charitable, patriotic, representing a cause, or just being uniquely fashionable and expressing the type of lifestyle you choose, browse their website,
I'm sure you'll leave with a purchase...I know I did! PURA VIDA!

$5.00 Purchase -$1.00 will be donated
$5.00 Purchase - $1.00 will be donated

$5.00 Purchase -$1.00 will be donated
"Rasta Mon" $5.00

All information can be found on their website